Frank Rocchetti

Senior Vice President, CANEX at Canadian Forces Morale and Welfare Services

Frank is the Senior Vice President of CANEX, where he manages all CANEX operations. With decades of experience leading retail operations, Frank held many senior executive roles at leading brands, including DAVIDs TEA, BESTSELLER, Stokes, Point Zero, Group Dynamite, La Senza and Tommy Hilfiger Canada.

Frank is known for his positive attitude, passion for service excellence, empathy, creative thinking as well as his capacity to work collaboratively and drive high-performance results. His authentic commitment and passion for living their corporate values for their members and employees is an inspiration to many.

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