Joel Friedman

Joel Friedman is an experienced professional in the franchise and business development sector, currently serving as President of JSF Franchise Group Inc. since May 2011. Friedman also works as a Sales Representative for Deluxe Produce Ltd., providing fresh produce to families in the Greater Toronto Area. In addition, Friedman has been a board member of the Canadian Franchise Association since April 2012. Previous roles include Sr. Vice President of Franchising and Real Estate at Shoeless Joe's, Director at Prime Restaurants of Canada Inc., Senior Director of Business Development at National Grocers Retail, and various significant positions at Burger King and Second Cup, where expertise in franchise development and operational management was developed. Early career experience includes a managerial role at McDonald's.