Connie Alvarez-Haines

Connie Alvarez-Haines has a diverse and extensive work experience spanning several companies and roles. Connie began their career in 1992, working in various product marketing, sales, and buying positions. In 2000, they joined Baxter International Inc., where they held multiple roles, including Director of Marketing and Group Market Manager. At Baxter, they led business franchises, managed strategic planning activities, and developed and implemented sales and marketing strategies.

After leaving Baxter in 2013, Connie worked as the Managing Director at Insight Track and later as a Senior Market Manager at 3M Health Care. In 2016, they joined Purdue Pharma L.P. as a Senior Market Manager, where they developed go-to-market strategies for new drugs and sales channels.

In 2017, Connie joined Hillrom, where they served as the Director of Commercial Excellence and later as the Executive Director of Marketing. In these roles, they provided strategic advice to the leadership team, facilitated sales coaching and market insights, and managed P&L and process optimization.

Connie's most recent position is Senior Director of Marketing at Canadian Hospital Specialties Limited, starting in 2022. In this role, they are responsible for overseeing marketing initiatives and building strategies to drive business growth.

Throughout their career, Connie has demonstrated expertise in various areas such as sales enablement, market research, launch planning, and resource prioritization. Connie has consistently delivered results and contributed to the success of the companies they have worked for.

Connie Alvarez-Haines has a Bachelor of Arts (B.A.) degree from the University of Toronto. Connie also has completed executive education programs in Aligning Strategy to Sales at Harvard Business School, in Marketing at Queen's University, and in an unspecified field of study at Ivey Business School at Western University. Furthermore, they have obtained certifications in Marketing Analytics: Setting and Measuring KPIs and Social Media Marketing Foundations from LinkedIn in 2021.