Canadian Marketing Association
Alexander Wirch Lucero is an emerging professional with a robust background in business management and consulting. Experience includes serving as a Merchants and Acquiring Intern at Visa, where project management of Visa Canada's SMB & B2B Acceptance strategy was key. Previously, at York University, Alexander worked as a Residence Assistant and competed internationally as part of the Schulich School of Business team. In a project management role at Venture for Canada, leadership included guiding a team in website rebranding for a nonprofit organization. As Director of Corporate Relations for the Undergraduate Business Society, development of corporate partnerships was a focus. Educational attainment includes an International Bachelor of Business Administration from Schulich School of Business and a Bachelor of Arts in Business Management from Guanghua School of Management, along with advanced language proficiency in Mandarin Chinese and a high school diploma from British Columbia.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.