Canadian Marketing Association
Alison Simpson is a seasoned marketing professional with extensive leadership experience across various organizations. Currently, Alison serves as the Chief Executive Officer and President at the Canadian Marketing Association, where responsibilities include hosting the CMA Connect Podcast and advocating for the marketing profession in Canada. Alison also holds a position on the Board of Directors at DCM and is a member of the Human Resources Committee. As a member of the Advisory Board for the Master of Management Analytics program at Queen's University's Smith School of Business, Alison collaborates with top companies to guide a leading analytics program. Previous roles include Board Director for the CNIB Foundation, Chief Marketing Officer at Key, and Senior Vice President of Marketing at TMX Group, among others. Alison's career is marked by a strong commitment to digital transformation, brand development, and customer experience across multiple sectors.
Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.