Geoff Day

Geoff Day is a Chartered Marketer with an MBA and extensive experience in marketing and analytics across various sectors. Currently serving as Vice President of Marketing, Community, Discount & Pharmacy Formats at Sobeys since November 2015, Geoff Day has focused on loyalty strategy, mass promotions, and customer insights. Previous roles include leadership positions at Devon Island Group, Sears Canada, Just Energy, and Sun Media Corporation, where Geoff Day drove significant transformations and created innovative marketing strategies. Additionally, Geoff Day contributes as the Customer Experience Council Lead for the Canadian Marketing Association. Educational credentials include an MBA from McMaster University, executive development at Harvard Business School, and certifications in digital marketing and Chartered Marketer designation.