Canadian Marketing Association
Lisette Gelinas, CM, is the Founder and President of Impact & Main Inc. since May 2018, dedicated to revitalizing small and rural communities. Gelinas is also a Curriculum Developer and Instructor for the Canadian Marketing Association, contributing to the Chartered Marketer program. Additionally, Gelinas serves as an Advisor for Strategic Solutions at Stephen Thomas Ltd, aiding charities in enhancing their brand for fundraising. Previous roles include Associate at St. Clements Group Inc., Principal at Sweet Strategies (Canada), and various senior positions at Wunderman, where significant contributions were made in CRM and strategic planning. Gelinas began the career at Draftfcb, engaging in strategic planning for major clients. Educational credentials include a BA in Business from the University of Ottawa.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.