Canadian Marketing Association
Mike Leon is an accomplished marketing and branding professional with extensive experience spanning over two decades. Currently serving as the Managing Director at Brand Heroes Inc. since 2006, Mike focuses on video production, social media, and branded content. In addition to this role, Mike is an Advisory Council Member for the Forbes Agency Council, a judge for the CMA Awards, and an On Air Marketing Expert at Global News. Mike has also contributed to academia as a faculty member at Wilfrid Laurier University, where curriculum development includes courses in Brand Management and Social Media. Mike's previous experience includes leadership positions at Infusion Development, The Weather Network, and iChannel, alongside board roles with various organizations. With an MBA in Marketing from Wilfrid Laurier University and a background in communications and television broadcasting, Mike is dedicated to promoting thought leadership in brand building and inspiring positive change in the marketing industry.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.