Canadian Marketing Association
Niloufer Afzal, MBA, CM, serves as a Consulting Partner & Practice Lead at EPAM Systems since June 2023, focusing on business transformation for CPG clients through data and technology. As Managing Director & Business Acceleration Consultant at G2G Impact Group since 2015, Niloufer offers strategies in marketing, innovation, and data analytics to drive growth. Niloufer also holds positions as a Professor of Marketing Programs at Sheridan College and as an instructor for the Chartered Marketer Program at the Canadian Marketing Association. Previous roles include Director of Strategy & Innovation at Sklar Wilton & Associates, Senior Marketing & Innovation Lead at Groupe SEB, and Senior Brands & Trade Marketing Lead at The J.M. Smucker Company. Niloufer's educational background includes an MBA with a focus on Marketing and International Business from the Institute of Business Administration and specialized training in Coaching for High Performance from Queen's University.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.