Canadian Marketing Association
Vicki Waschkowski, MBA, CM, is the Owner and Principal Consultant at Hook Marketing since September 2019, where the focus is on providing comprehensive marketing solutions for small to mid-sized businesses. Concurrently, Vicki serves as a Professor in Marketing & Social Media at Seneca College, teaching practical applications of marketing and digital media. Previous roles include Senior Director of Digital Marketing & Loyalty at Boston Pizza, Vice President at FCB/SIX and The Marketing Store, and account leadership positions at various marketing agencies. Vicki holds an MBA from the Sprott School of Business at Carleton University and an Honours BBA in Business and Marketing from Wilfrid Laurier University.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.