Michelle Lopes is a seasoned marketing professional with extensive experience in various roles across multiple organizations. Currently serving as the Marketing & Communication Advisor at Canadian North since October 2024, Michelle previously held the position of Marketing Manager at Indiva from July 2021 to October 2024, where strategic brand development led to significant market share gains in the cannabis edibles sector. Earlier, roles included City Growth Manager and Community Engagement Manager at Ruckify, achieving notable user growth and engagement, and various marketing positions at HoneyBar Products International Inc. that drove substantial sales increases through innovative branding and marketing initiatives. Michelle's career began at Rogers Communications, focusing on training support in outbound marketing. Michelle holds a Diploma in Business Marketing from Algonquin College of Applied Arts and Technology.