Brad Fedorchuk

Brad Fedorchuk is an experienced executive in the insurance industry, currently serving as Executive Vice President, Group Customer at Great-West Life since January 2006. Fedorchuk has held various leadership roles with increasing responsibility, including Senior Vice President of Group Customer Experience & Marketing, VP of Group Major Accounts, VP of Group Marketing, and AVP of Group Strategic Initiatives. Fedorchuk's work focuses on enhancing the financial, physical, and mental well-being of Canadians through innovative product solutions and exceptional customer experiences. Additionally, Fedorchuk briefly served as Executive Vice President for Canada Life from December 2018 to June 2025. Fedorchuk holds a Bachelor of Science in Actuarial Science from the University of Manitoba, attained between 1989 and 1993.