Bill L.

Bill L. is an experienced professional in customer analytics and marketing performance, currently serving as the Manager of the Triangle Loyalty Program Performance at Canadian Tire Corporation since May 2023. Prior to this role, Bill was the Manager of Customer Analytics & Insights at Longo's from October 2018 to May 2023, where expertise was applied in leading analytics, developing teams, and enhancing customer engagement through personalized campaigns. Bill has held various analytical positions, including Senior Analyst in Merch Analytics at STAPLES Canada and Consultant in Loyalty Operations at Canadian Tire, enabling a strong focus on data-driven decision-making, campaign effectiveness, and CRM frameworks. Bill's career spans several organizations and roles, with a solid educational foundation in Commerce and Finance from the University of Toronto's Rotman School of Management.