Brandy Barrie

Brandy Barrie is an accomplished marketing professional with extensive experience in strategic marketing and social media, currently serving as Director of Social Media at Canadian Tire Corporation since January 2012. Responsibilities include the development and execution of strategic plans for both branded and product campaigns, collaboration with cross-functional teams, and performance reporting. Previous roles at Canadian Tire include Manager of Strategic Marketing and Manager of Social Media, as well as Associate Manager of Digital Marketing & Merchandising, where Brandy developed digital marketing strategies and managed budgets. Prior experience includes roles at The Shopping Channel as a Web Merchandiser, Harlequin Books as a Marketing Coordinator, and Black Walk Media Corporation in various management and marketing positions. Brandy holds a Bachelor of Arts in Political Science and History from Western University and a Post Graduate Diploma in Marketing Management from Humber College.