Cameron Rodrigues

Cameron Rodrigues is an accomplished digital media professional with extensive experience in digital planning and performance. Currently serving as Manager of Digital Media Planning at Canadian Tire Corporation since September 2021, Cameron has successfully led full funnel digital campaigns that enhanced return on advertising spend (ROAS) and contributed to sales growth. Prior experience at dentsu international included roles at various levels, directing the Canadian digital strategy for Procter & Gamble across multiple channels and managing significant e-commerce marketing initiatives. With a background in customer service and marketing from companies like Chipotle Mexican Grill and FCB Global, Cameron possesses a strong foundation in client management and campaign execution. Cameron holds a Post Graduate Certificate in Global Business Management from Humber College and a Bachelor of Management Studies in Marketing from the University of Mumbai.