Karlie Beales

Karlie Beales is an accomplished marketing and customer engagement professional with extensive experience in the financial services and higher education sectors. Currently serving as Customer Engagement Director/Manager for Canadian Tire Bank since May 2018, Karlie has a proven track record in driving credit card product engagement and customer satisfaction. Previous roles at Sun Life Financial included managing national advertising campaigns and developing B2B marketing strategies for insurance and wealth products. Earlier career experiences encompassed media strategy and digital content coordination across various organizations. Karlie holds a Bachelor of Arts in Communication and Media Studies from Brock University and has furthered education in digital marketing at BrainStation.