Laura Smith

Laura Smith is an accomplished executive with extensive experience in customer experience and strategic planning, currently serving as Vice President of Customer Experience & Insights at Canadian Tire Corporation since November 2017, with prior roles including Associate Vice President for various customer-focused strategies. Previously, Laura held significant positions at Accenture from December 2009 to November 2017, including Senior Manager in Retail Strategy, where collaboration with C-Suite clients was key to driving transformational change within the retail sector. Laura’s educational background includes a Master of Business Administration from Ivey Business School at Western University, complemented by an HBA from the same institution. Additional early career experiences include roles in marketing and human resources with organizations such as Mackenzie Investments and The Co-operators.