Mappi Valdez

Mappi Valdez is an experienced digital marketing professional currently serving as Associate Manager in Digital Marketing, Personalization & Promotions at Canadian Tire Corporation since October 2019, after previously holding roles as Associate Manager and Analyst in Paid Search. Mappi has a strong track record in managing multi-million dollar budgets, delivering insights through Google Analytics, and collaborating with digital performance teams to develop strategic plans. Prior to Canadian Tire, Mappi worked as an SEM Specialist at Saatchi & Saatchi, focusing on advanced paid search strategies and managing substantial annual budgets. Additional experience includes roles at Reprise Digital as a Search Analyst and a Digital Marketing Intern at 360 Visibility, alongside a foundation in customer experience at Best Buy Canada. Mappi holds a Post Graduate degree in Marketing Management from Sheridan College and a Bachelor of Arts in English Language and Literature from the University of Waterloo.