Canadian Tire Corporation
Maryam Yousaf is a seasoned Digital and Media Planner at Canadian Tire Corporation since August 2022, bringing extensive experience in marketing and media strategy. Previous roles include Campaign Manager at Postmedia Network Inc. and Connect Lead for the Toronto Chapter of Pakistani Women in Computing, highlighting leadership and community engagement. Maryam co-founded The Rack Couture, a body-positive clothing line, where responsibilities included brand identity and marketing strategy. Prior experience also features positions as Digital and Social Media Specialist at Polaris Strategy, Creative Lead at Bramerz, and Creative Associate at Publicis Groupe. Maryam's academic background includes a Master's degree in Advertising and Public Relations from Beaconhouse National University and a Bachelor's degree in Mass Communication from Kinnaird College.
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Canadian Tire Corporation
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Canadian Tire Corporation is a Canada-based company, which operates through a range of businesses. The Company's segments include Retail, CT REIT and Financial Services. Its retail segment operates through its retail banners, including Canadian Tire, PartSource, Petroleum, Mark's, and the various FGL Sports banners. CT REIT is engaged in owning, developing and leasing of income-producing commercial properties. It has a portfolio of properties, which consists of over 300 properties located across Canada totaling approximately 24.7 million square feet of gross leasable area. Financial Services markets a range of Canadian Tire-branded credit cards, including the Canadian Tire Options MasterCard, the Cash Advantage MasterCard and the Gas Advantage MasterCard. It also markets insurance and warranty products, processes credit card transactions for purchases made in Canadian Tire stores and Mark's stores as well as at Petroleum outlets, and offers financing options.