Elsa BINET is an experienced professional in data and web analytics, currently serving as Responsable Data & Web Analytics at CANAL+ Group since November 2016. In this role, responsibilities include managing the performance of websites and applications, implementing technical solutions, and developing performance dashboards for various teams. Elsa also focuses on customer satisfaction and commercial performance through client journey analysis and has been instrumental in training teams on data usage. Prior to this, roles included Responsable Customer Insights at CANAL+ Group and senior marketing study analyst positions at GROUPE M6, where audience analysis and programming recommendations were key duties. Elsa's early career involved a consultative role in telecom/media strategy and work in content programming. Elsa holds a Marketing degree from EDHEC Business School and has completed a preparatory class at Lycée Carnot in Paris.
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