Sheng Win Chow

Sheng Win Chow is an Analyst at Canalys, focusing on research in the Mobility (smartphone) category for the South East Asian market since March 2023. Prior to this, Sheng served as Ecommerce Manager at Directd Retail And Wholesale Sdn. Bhd. from January 2021 to March 2023 and as Channel Sales Manager for Honeywell's air purification products from December 2017 to October 2019. Sheng's experience also includes a role as Marketing Manager at My Futureworld Sdn. Bhd., where responsibilities encompassed purchasing, marketing merchandising, sales forecasting for Philips and Apple brands, and managing trade programs. Additionally, Sheng worked as a Trade Marketing Executive at Samsung Electronics, overseeing retailer incentive programs and creating analytical reports for senior management. Earlier roles include Business Development Executive at Kenanga Deutsche Futures Sdn Bhd and Social Media Researcher at STATSIT, where duties included social media performance tracking and client liaison. Sheng holds a Bachelor of Commerce in Marketing from the University of Adelaide, earned between 2009 and 2011.