Rachel Binks

Rachel Binks is an experienced professional in consumer insight and marketing, currently serving as the Senior Consumer Insight and Experience Manager at Cancer Research UK since December 2016. In this role, Rachel manages a team of eight, overseeing all primary and secondary consumer insight related to brand, marketing, fundraising, and strategy. Previous positions include Consumer Insight Manager and Marketing and Member Engagement Manager at the Institute of Directors, where Rachel led initiatives for a digital networking platform, developed customer marketing strategies, and managed digital acquisition campaigns. Additional experience encompasses roles at Clarks, where Rachel was responsible for large-scale advertising campaigns, and FedEx Express, focusing on direct mail and communications. Rachel holds a Social Research MA and a Sociology BA from Durham University.