Sarah Maltby

Sarah Maltby is an accomplished marketing professional with extensive experience in the nonprofit sector, particularly in fundraising and supporter engagement. Since April 2014, Sarah has led the Loyalty & Cultivation team at Cancer Research UK, managing a team of nine and overseeing multi-channel campaigns aimed at enhancing supporter experience and increasing lifetime value. Previous roles include Senior Marketing Manager positions focused on loyalty strategies and fundraising products, as well as digital marketing management for national events. Sarah has also completed a short-term secondment at Public Health England and held marketing positions at The London School of Economics and Political Science and Headline Publishing Group. Sarah holds an MA in English Literature and Social Anthropology from the University of St Andrews and has completed a course in Behavioral Economics.