Candiani SpA
Simon Giuliani has extensive work experience in marketing and brand management. Simon started their career in 2003 as the Founder and Designer of BAAKO S.n.c., where they were responsible for various design projects for clients such as Microsoft and Red Bull. Simon then worked as a Designer for Mormaii, successfully penetrating the European market with their clothing collection. In 2006, they founded and directed Diedlastnight.com, an influential fashion blog. Simon also worked as a Business Developer and Brand Manager for Phonz Says Black Snc, creating a successful lifestyle brand centered around vintage motorbikes. Simon later became a Brand Manager at PHCY S.r.l., overseeing the development of two clothing brands and implementing strategies to increase sales. In 2010, they joined Tewntyfourseven S.r.l. as a Brand Manager, launching an online selling platform for unique fashion brands. Finally, Simon joined Candiani S.p.A. in 2012, first as a Consultant and later as the Global Marketing Director, where they focused on promoting Italian denim manufacturing.
Simon Giuliani completed their Master's degree in Industrial Design from Politecnico di Milano from 1999 to 2005. Additionally, they pursued further studies in Product Design and Communication Design at Rhode Island School of Design from 2002 to 2003.
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Candiani SpA
Established in 1938, a short distance between Milan and the Alps, in a scenic nature reserve, Valle del Ticino, Candiani Denim is an internationally renowned, vertically integrated denim mill that supplies some of the most prestigious fashion brands in the world. Specializing in rigid and stretch, as well as selvedge and full-width denim, today Candiani is Europe’s largest denim mill. As industry pioneers – being some of the first to utilize only the finest, responsibly sourced cotton, fibers and dyes, and clean technologies to save water, energy and replace harmful chemicals – sustainable production is at the heart of what we do. The integration of circularity into our production processes and as a fundamental part of our product design is the natural evolution of our approach to producing denim in a better way. “We are excited to play a pivotal part in the current industrial revolution towards greater sustainability. Our vision for the denim of the future is both regenerated and regenerating. From fiber to finish, we aim to make 100% compostable denim with a net positive impact at every stage in its lifecycle—produced from smart bio-based materials and innovative processes, where every component is celebrated and has its own story to tell.” -Alberto Candiani, General Manager, Candiani Denim