Julien Lanfrey

Julien Lanfrey currently serves as the Global Director of Athlete Marketing for EA SPORTS & Racing at Electronic Arts, a position held since April 2022, where responsibilities include overseeing athlete strategy for major franchises and managing a team focused on global brand marketing and athlete activation. Prior to this role, Julien led Football Athlete Activation at adidas, spearheading global initiatives for tier 1 football players and developing digital and media strategies from February 2019 to March 2022. Julien's earlier experience includes serving as Global Senior Manager for TeamSports PR & Partner Activation at PUMA, where strategic PR for the 2018 World Cup was key, and various roles in team sports public relations and activation at adidas. Julien began the career in project leadership and communication consulting related to football events with Danone and Diambars Association. Academic qualifications include a Master's degree in Sports Marketing from KEDGE Business School and a Bachelor's degree in Macroeconomics from Classe préparatoire HEC.