Paula Baldwin

Paula Baldwin is a marketing professional with extensive experience in brand partnerships and marketing strategies within the media sector. Currently serving as the Director of Brand Partnerships at Canela Media since January 2022, Paula is tasked with creating innovative sales opportunities to drive client growth. Prior to this role, Paula was the Marketing Director at Entravision from 2003 to January 2022, where responsibilities included developing and implementing comprehensive marketing plans for local Spanish TV stations, as well as launching Univision San Diego’s first website. Additionally, Paula worked as a Marketing Consultant for Serestar Communications Corporation from 2014 to 2019, focusing on marketing and research initiatives for newly acquired Telemundo affiliates. Paula holds a Bachelor of Business Administration in Marketing from the University of San Diego.