Alex Cristiano

Director Of Marketing & CX at Canlan Sports

Alex Cristiano has a diverse range of work experience in marketing, creative direction, and design. Alex began their career in 2006 as a Designer at Reprodux and then worked as a Digital Design Specialist at autoTRADER.ca from 2010 to 2013. Alex then joined Mortgage Architects as a Senior Designer in 2013 before moving on to Canlan Sports in 2014. At Canlan Sports, Alex held positions as a Creative Director and Director of Marketing & CX. In their roles, they focused on brand strategy, marketing and content programs, and customer experience implementation. Alex successfully exceeded marketing KPIs and performance metrics, attracting millions of website sessions and driving revenue growth.

Alex Cristiano obtained a Diploma in User Experience Design from Miami Ad School in 2018. Prior to that, they received a College Diploma in Graphic Design from Seneca Polytechnic between 2003 and 2006. In addition, Alex has obtained several certifications, including "Customer Journey Mapping" from Forrester in 2022 and various leadership and management courses from LinkedIn, with the most recent certifications obtained in 2023.

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Timeline

  • Director Of Marketing & CX

    November, 2019 - present

  • Creative Director

    May, 2014