Cannella Media DTC
Joanne Factor is an accomplished professional with extensive experience in business development and advertising. Currently serving as Senior Director of Business Development at Cannella Media DTC, Joanne Factor has also founded and provided mentorship and consulting services at JoJoLucky Inc. Previously, Joanne Factor held the position of Senior Director of Business Development (Remote) at Rakuten Advertising and served as West Coast Director for Mashable Private Marketplace at Mashable. Earlier in the career, Joanne Factor worked as a Senior Account Executive focusing on programmatic and direct sales at Undertone. Joanne Factor holds a Bachelor of Science degree in Advertising and Art History from the University of Florida.
Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.