Amy Abascal is a seasoned marketing strategist specializing in B2B marketing with a focus on SaaS, Fintech/Finserv, and Construction Tech. Currently serving as a Senior B2B Marketing Strategist at Cannonball Creative since March 2024, Amy is dedicated to enhancing operational efficiency for Fortune 100 Financial Services organizations. Over the years, various roles include being a Fractional CMO and Marketing Strategy Advisor at Vida Marketing, VP of Marketing at Acante, and Sr Director of Marketing Strategy and Operations at Marqeta. With significant experience in leading marketing initiatives at companies like Oracle, Aconex, and Demandbase, Amy combines creative strategy with optimized processes to drive measurable results for clients. Amy holds a certification in Product Marketing from Product Marketing Alliance and an educational background from the University of California, Davis.
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