Will Ockelton

Will Ockelton currently serves as Chief Marketing Officer at Cannondale, a position held since September 2023. Prior to this, Will Ockelton was Chief Brand Officer at Pon.Bike Performance GmbH, overseeing brand strategy for notable cycling brands including Cervélo, Santa Cruz, Juliana Bicycles, and Reserve wheels from February 2018 to August 2023. Will Ockelton has held various marketing leadership roles, including Global Marketing Director at Cervélo and Chief Marketing Officer at Santa Cruz Bicycles. Additionally, Will Ockelton has experience in sponsorship and marketing management from positions at Union Cycliste Internationale, Freecaster, Procter & Gamble, and Nokia, contributing to projects for brands such as Duracell and Braun. Will Ockelton holds a Master's degree in Geological Sciences from UCL and is pursuing further education at Harvard Business School Online.