Canoe
Gareth White is an experienced professional with a diverse background in strategy, mentorship, and creative direction. Currently serving as Strategy Director at Canoe Inc Ltd since May 2016, Gareth is focused on culture and communication for prominent organizations. Gareth also founded Mentor Happen in June 2020, aiming to positively impact the careers of black and underrepresented minority mentees. As an Advisory Board Member for Power The Fight since September 2019, Gareth contributes to efforts in empowering communities to combat youth violence. Additionally, Gareth co-founded New Future Graphic, specializing in design thinking and process analysis from November 2003 to April 2016, and has held Art Director positions at EMI Music and Warner Music Group earlier in the career. Educationally, Gareth holds a degree from Nottingham Trent University, completed in 1997.
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Canoe
Hey there. We’re Canoe. We are one of London’s most experienced communication agencies specialising in PR, Social, talent and everything creative. Our name was inspired by a book. Our ethos by a few words scribbled in the forward. Paddle your own canoe. It reminds us that success is a direct result of active work, so we never forget to roll up our sleeves and get on with it which is essential for every modern creative PR agency. See the world from a fresh perspective. And stay connected to the real world. It’s an ethos that continues to guide us. We don’t think of ourselves as being digital or full-service, social or integrated or whatever’s trending right now. We’re a creative agency that’s all about being relevant. We create and implement insightful strategies that put brands at the heart of people’s lifestyles in the ways that work best for them. So far it seems to be working. We consistently produce measurable success on a worldwide scale. Our clients tend to stay on board, building effective long-term partnerships. And we can’t seem to get rid of our staff either, most of who are happy to grow with us. Well, that’s us. We are Canoe. And we offer exceptional PR, social and creative that really works in the real world. PR / Social / Creative. Any of them. All of them. Whatever it takes to reach out, grab the attention and not let go in meaningful, powerful and personal ways. Through operating for a number of years as a creative agency, we’ve learnt that with PR, Social and creative work, there’s no set formula for getting results. Our Shoreditch based experts start by understanding how the people you want to interact with interact with the world. Then use this insight to design and implement a strategy that aligns your brand with their behaviour.