Will Silton

Canopy is redefining what it means to be a partnership in the world of tree care. Through sharing best practices, investing for sustained growth, and putting our PeopleFirst, we are creating the premier collection of tree care services businesses in North America. Our Commitments Best Practices are meant to be shared, not enforced. We know that growth and scaling comes from building strong relationships and understanding there can be more than one best way to run a business. Investing with a growth mindset. Whether we are partnering with a new business or acquiring additional equipment to improve work quality, efficiency, and safety, we know that growth comes at a price. We enter every partnership with the mindset of investing for continued growth. Honoring the legacy of founders. We understand the value of a brand. Our people take pride in what they have built, and communities recognize and resonate with locally operated businesses. We seek to enhance and build upon already great legacies, and we do that by enhancing existing brands. PeopleFirst is our culture and our strategy. We understand that the only way to win is to acquire, develop and retain talent. That is why we will always invest in creating and preserving the best cultures. We will also promote safety over profit, because treating our people the right way is the only way.