Jess Baden

Jess Baden is a seasoned marketing professional with extensive experience in lifecycle marketing and digital strategies. Currently serving as Lifecycle Marketing Lead at Canva since February 2022, Jess has previously held roles including Lifecycle Marketing Manager at Canva and Digital Marketing Manager at BWS, where implementation of A/B testing and multi-variant testing strategies was a key focus. Prior experience includes serving as Marketing Manager for Residential Projects at Colliers International, where collaboration with sales directors on innovative marketing strategies was essential, as well as various marketing positions at Pacific Magazines, Beamly, and Watsons Bay Boutique Hotel. Jess holds a Bachelor of Business in Marketing/Event Management from the University of Technology Sydney and a Certificate of Graphic Design from Shillington College, New York City.