Patricia Tan

Patricia Tan is a seasoned marketing professional with extensive experience in performance marketing, search engine marketing (SEM), and growth strategies. Currently serving as the Global Head of SEM, CRO & Performance Partnerships at Canva since September 2018, Patricia has previously held various roles at Expedia, Inc., where responsibility included managing SEM strategies across multiple brands and regions. At Vistaprint, Patricia developed and executed paid search marketing campaigns across the Asia Pacific. Earlier career experience includes marketing roles at MyNetFone Group, the Sydney Opera House, and Kaplan Professional, where responsibilities ranged from campaign management to social media strategy. Patricia holds a Master's degree in International Business and Commerce from the University of Sydney, as well as a Bachelor's degree in Economics and Social Science with Honours.