Swasti Shukla

Swasti Shukla is an experienced marketing and content creation professional with a strong background in developing innovative social media strategies and branded content. Currently serving as TikTok Lead for Canva since November 2025, Swasti previously held the position of Lead Creator at VaynerMedia and Lead of Emerging Platforms at BuzzFeed, where Swasti led initiatives in TikTok and other emerging platforms, created successful marketing campaigns, and mentored team members on content production. Earlier career roles include Marketing Specialist/Copywriter at Signature Card Services, Project Management Office at GetInsured.com, and various positions in sales and marketing, with a foundational education in English from Boston University. Swasti's work is characterized by a keen understanding of audience engagement and brand integration within digital content.