Alissa Arford

Alissa Arford is an experienced marketing professional currently serving as the Director of Marketing at Canvas Cloud since September 2025, where brand strategy, demand generation, and community engagement are prioritized for supporting nonprofits and SMBs utilizing Salesforce. In addition, Alissa operates Red Hill Creek Enterprises as a Marketing Consultant and Brand Builder since March 2023, focusing on strategic marketing and writing. Previous roles include Senior Marketing Manager at Aptitude 8 from December 2024 to April 2025, where marketing initiatives increased brand awareness post-merger with The OBO Group, and Head of Marketing at The OBO Group from January 2024 to April 2025. Alissa also held the position of VP of Marketing at Breadwinner from March 2022 to October 2022, leading marketing for financial software integration products through effective go-to-market strategies. Academically, Alissa holds a BA in Journalism with a focus on Advertising and a minor in Psychology from the University of Maryland, as well as an Executive MBA from the Robert H. Smith School of Business.