Makua Adimora

Makua Adimora is a skilled Behavioural Analyst currently leading multiple consultancy projects at Canvas8 since November 2021. Responsibilities include conducting desk research, fieldwork, qualitative interviews, analysis, writing, workshops, and presentations for high-profile clients such as Google, Chanel, L’Oreal, Adidas, The North Face, Lululemon, Target, and Snap Inc. Previously, Makua served as Managing Editor for B.Side Magazine and Music Curator for Bounce Radio Live at Massive Dynamics Media and Bounce Networks from June 2020 to November 2021. Additionally, freelance writing experience was gained at More Branches Media, and earlier roles included internships at the Department of Petroleum Resources and Technical Integrated Global Services. Makua holds a Bachelor's degree in Chemical Engineering from Covenant University.