Joe Samel

Joe Samel is a seasoned professional with extensive experience in strategic account management, marketing, and business development. Currently serving as Strategic Account Director at Capacity since July 2022, Joe supports business transformations utilizing AI and knowledge management. As a consultant since September 2018, Joe has worked with various clients in retail, marketing, and sports sponsorships, while also holding the position of Category Lead at Emerson Commercial & Residential Solutions, managing a portfolio that generated over $50 million in sales in 2021. Previously, Joe was Vice President of Marketing and Business Development at ATRO Engineered Systems Inc. and held key marketing roles at Anheuser-Busch, where significant contributions included developing multimillion-dollar retail programs and managing the Budweiser brand's marketing strategy. Joe holds an Executive Training in Advanced Marketing from Northwestern University and a Bachelor of Arts in Communication with a Marketing emphasis from Saint Louis University.