Odile Hufkie

Odile Hufkie is an accomplished marketing professional with over a decade of experience in strategic marketing and brand management. Currently serving as Head of Marketing at Cape Union Mart Group since March 2011, Odile oversees omnichannel marketing strategies, promotional activities, and brand health research for Cape Union Mart and K-Way. Previous roles include Marketing Manager and Marketing Campaign Specialist, where responsibilities encompassed campaign execution across various media platforms and supplier management. Odile's educational background includes participation in the International Leadership Development Programme at GIBS Business School and a Bachelor of Arts in Communication Science and English from the University of South Africa. Additionally, Odile was a member of the Cape Union Mart Senior Leadership Group from 2016 to 2018, contributing to the growth and development within the organization.