Barbara P.

Barbara P. is a marketing and communications leader with over 9 years of experience across multiple industries. Currently serving as the Digital Marketing Creative Global Manager at Capgemini and the Regional Head of Innovation, Communication, and Digital Marketing at Menarini Centroamérica y el Caribe, Barbara has a proven track record in brand management and digital campaigns that drive growth. Prior roles include Marketing Communications Specialist at Claro Guatemala and Marketing Assistant at DACSA-ETIFLEX, where they contributed to strategic marketing initiatives and digital presence. Barbara holds a Master's degree in Strategic Marketing Management from Universidad Europea del Atlántico and completed a diploma at Cursos CCC.