Ian Cuddy is an experienced content designer and strategist with a diverse background in managing and designing content across various sectors, including digital services, public sector projects, and commercial enterprises. Ian held positions such as Senior Online Editor at BT Wholesale, Director at Resonance Digital Ltd, and Senior Content Designer for NHS Test and Trace, contributing to high-profile projects like the Soft Drinks Industry Levy and HMRC’s Making Tax Digital strategy. With expertise in leading multi-disciplinary teams and executing content strategies, Ian has improved user experiences in complex digital environments and has garnered accolades such as the Permanent Secretary's Award in 2018. Ian holds a BA (Hons.) in English from Loughborough University and is currently serving as the Content Design Lead at Capgemini.
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