Lot Keijzer

Lot Keijzer is a highly experienced leader in digital transformation and marketing, with a career spanning over two decades in various high-profile roles. At IBM iX, Lot served as Executive Partner and iX leader in Europe, successfully building a team of 370 professionals and scaling IBM’s digital consulting capabilities. Previously, Lot was the Interactive Director at IPG Mediabrands, leading digital media initiatives for major clients, and managed a digital marketing agency, twist, focusing on consulting and education. Other notable positions include Strategic Growth Leader at IBM in the U.S., Senior Partner at EY, Benelux Marketing Solutions Leader at LinkedIn, and CMO at vente-privee (Veepee). Lot's expertise lies at the intersection of strategy, innovation, and execution in driving business value and transformative partnerships across industries.