Robert Bean

Robert Bean is a brand and business consultant with 45 years of experience in brand strategy, management, advertising, and communications. They have authored "Winning in Your Own Way: The Nine and a Half Golden Rules of Branding" and currently own a brand strategy consultancy focused on defining and articulating businesses' 'Single Organising Principle.' Robert's extensive experience includes consultancy for notable clients such as Rolls-Royce, Honda, and GlaxoSmithKline, alongside a significant role as Worldwide Head of Advertising and Media Quality at BT, where they contributed to generating £5 billion in incremental revenue. Additionally, Robert serves as a JP and has been involved in various brand consultancy roles since 2010.