Adrian Graciani is a strategic business leader with over 25 years of international experience in sectors such as BPO, telecommunications, and automotive. Currently serving as the Commercial Director for Capita Europe and a member of the Executive Board, Adrian oversees sales and account management teams while developing a new strategy for the company's operations. Previously, Adrian held significant roles at Vodafone, managing a global annual customer service spend and driving digital transformation initiatives. Adrian holds an MBA and is passionate about leading high-performing teams and delivering sustainable growth.
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