Torkel Wilund

Torkel Wilund is an accomplished marketing professional with extensive experience in premium and super premium brand management across various sectors. Currently serving as the Marketing Director for the Nordics and Germany at Edrington since February 2017, Torkel champions premiumization strategies for leading brands such as The Macallan and Highland Park while overseeing a team of 24 marketing professionals managing a portfolio of 25 brands. Prior to Edrington, Torkel held the position of Marketing Manager for the Nordic region at Schweppes International Limited and worked as a Senior Brand Manager for Gum & Candy at Mondelēz International, where Torkel was responsible for brand strategies and business performance. Torkel's career also includes roles at Orkla Foods Norge AS, emphasizing trade marketing and consumer insights. Torkel holds a Master's degree in Business/Entrepreneurship & Marketing from the School of Business, Economics and Law at the University of Gothenburg and a Master's degree in International Economics and Politics from Jönköping International Business School.