Sofie Bajnoczky

Sofie Bajnoczky is a seasoned professional in sales and marketing with extensive experience in the retail and events sectors. Currently serving as a Regional Sales Executive at Capital & Regional since October 2020, Sofie is responsible for generating income opportunities through pop-up shops and temporary lettings across a diverse mall portfolio. Prior to this role, Sofie held the position of Account Manager at intu, where strategic partnerships with key brands and agencies were developed to enhance revenue streams. Sofie also gained experience as an Account Executive and Promotions Administrator at intu, further contributing to commercialisation efforts. Earlier career highlights include serving as a Sales Marketing Executive at Diabetes UK and an Account Executive at iD Experiential & iD In-store. Sofie holds a Bachelor's Degree in American Studies from the University of Essex and a Postgraduate Diploma in Event Management & Public Relations from the University of London.