Lacy Larson

Lacy Larson has extensive work experience in various industries and roles. Lacy currently holds the position of Vice President of Business Development at Capitol Lien since November 2022. Prior to this, they worked as a Marketing Communication Consultant at the same company from May 2022 to November 2022.

Before joining Capitol Lien, Lacy was the Digital Content Manager at STOP! Children's Cancer of Palm Beach County starting in November 2019. In this role, they focused on creating and building the organization's online brand identity through website, social, and email marketing. Lacy also developed and executed content strategies, managed online presence, and grew the online community while tracking engagement and growth.

Lacy co-founded The Right Pillow in May 2014, where they aimed to revolutionize sleep essentials by emphasizing sustainable practices, organic materials, and minimal eco-footprint. The Right Pillow is known for its hypoallergenic and allergen-free products.

From February 2015 to November 2022, Lacy served as the Director of Marketing, Communications, and Air Service Development at Palm Beach International Airport (PBI). In this role, they were responsible for developing a comprehensive vision and brand strategy, marketing plan, and executing goals. Lacy handled customer-facing communications, managed customer experience, and oversaw air service development and airline relations.

Prior to PBI, Lacy worked as the Digital Sales Manager at WPTV Newschannel 5/ E.W. Scripps from April 2013 to February 2015. Here, they were accountable for revenue and expenses, hired and trained digital sales talent, and developed integrated sellers and managers.

Lacy's experience in digital sales also includes roles such as the Digital Sales Director at Cordillera Interactive (KVOA TV) from February 2011 to August 2012, and the Multimarket Digital Sales Director for the Montana Group at Cordillera Interactive from April 2010 to February 2011.

Lacy started their career at Circa in June 2006 as a Business Development Specialist, where they played a crucial role in pioneering local and national accounts and contributed to the development and implementation of the company-wide training processes.

Overall, Lacy Larson has a strong background in business development, marketing, and sales with a focus on digital strategies and brand building.

Lacy Larson obtained a Bachelor of Science (B.S.) degree in Horticulture from the University of Wisconsin-River Falls, where they attended from 2000 to 2004. In terms of additional certifications, Lacy Larson obtained the following certifications: Mobile Accessibility Best Practices from the Bureau of Internet Accessibility in August 2021, PDF Accessibility from the Bureau of Internet Accessibility in August 2021, Accessibility Best Practices from the Bureau of Internet Accessibility in March 2021, Fundamentals of Digital Marketing from Google in November 2019, and Social Media Marketing from HubSpot Academy in June 2021.