Rebecca B. currently serves as the Head of Marketing at CaPow, where responsibilities include overseeing go-to-market strategy, ABM marketing, communications, brand positioning, thought leadership, and analyst relations. Previously, Rebecca held the position of Sr. SAAS Marketing Manager at UserWay, and prior to that, served as Head of Marketing at CitySquare, where the focus was on digital campaign strategy and execution for real-time data solutions in urban renewal projects. Additional experience includes roles as Full Stack Marketing Manager at Consist, Marcom Manager at Gamatronic UK Limited, and Business Development Associate at Mipso. Rebecca holds a Master of Arts in Communication and Media Studies from Reichman University and a Bachelor of Arts in Media from Tel Aviv University.