Marta Pupic-Bakrac

Head Of Marketing at Capptoo AG

Marta Pupic-Bakrac is an accomplished marketing professional with extensive experience across various roles in digital marketing, project management, and strategic development. Currently serving as the Head of Marketing at Capptoo AG since July 2023, Marta leads high-impact health campaigns for a global pharmaceutical client, focusing on omnichannel strategies. Previous positions include Performance Marketing Specialist at Pro media group and Marketing Associate at LIBURNIA HOTELS & VILLAS. Marta has successfully managed web design projects at Digital Silk, developed integrated marketing strategies for Creative Europe's Make A Move Project, and enhanced brand visibility for prestigious clients during tenure as Digital Advertising Manager at Radionica. Marta holds a Master’s Degree and a Bachelor’s Degree in IT Business and Marketing from the University of Rijeka.

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Capptoo AG

Capptoo - Customer & Employee Engagement Experts Founded in early 2017 with HQ based in Zurich, Switzerland, we are a first class advisory and software agency focusing on optimizing customer and employee engagement processes. We developed a cutting-edge Experience Management Platform - 'Screver'. Used everywhere companies want to digitize their business processes - into an agile, online enterprise system - that perfectly fits their needs. We are a dynamic and highly motivated team with experts in digital marketing, software development, Scrum / Kanban, HR and business consulting. With more than 100 years combined experience in specifying, designing, evaluating, developing & implementing business processes and software.