Captains of Industry
Ted Page has extensive experience in the advertising and marketing industry. Ted co-founded and served as a principal at Captains of Industry, where they worked closely with clients to help them tell their stories and drive growth. Ted was also recognized by the Content Marketing Institute for their contributions to the industry. Prior to that, Ted worked as a senior copywriter at Harpell Martins and Polaroid Corporation. Ted began their career as a copywriter at McCann Erickson.
Ted Page attended the University of Massachusetts Amherst from 1977 to 1982, where they earned a Bachelor of Arts degree in Mass Communications. Prior to that, they studied at LHS, but no information regarding the duration or specific field of study is available.
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Captains of Industry
Captains of Industry is a creative marketing consultancy that works with challenger brands to solve tough communications challenges in unconventional ways. Simply put, our marketing approach pulls the right customers to our clients’ brands and engages them on a deeper level than traditional marketing. We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So the mainstay of our work is just the opposite: make stuff that people want. Consumers want tailored information and stories that are deeper than what’s being sold. The most successful marketing provides valuable, entertaining and sharable content that educates, fosters intimacy, and never interrupts. We focus on how we can build relationships prior to and beyond purchases; communicate both value and values; and shape opinions across entire sectors.